How We Use Tracking Technologies
Last Updated: March 2025
When you visit oracynthelio.com, we use small data files to make your experience work properly. Think of them as digital sticky notes that remember your preferences and help us understand how people use our financial analysis tools.
This page explains what we track, why we track it, and how you can control what happens with your browsing data.
What Are These Tracking Files?
Cookies are tiny text files stored on your device when you browse websites. They hold bits of information like your login status, language preference, or which research reports you've viewed recently.
We also use similar technologies like pixel tags and local storage. These work differently but serve the same purpose—improving how our platform works for investment professionals in Australia and beyond.
Most tracking happens invisibly in the background. Your browser receives these files automatically, and they sit quietly until needed.
Types of Tracking We Use
Essential Operations
These keep the platform functional. Without them, you couldn't log in, save searches, or access your dashboard. They're non-negotiable for basic operation.
Functional Features
Remember your preferences like chart display settings, saved filters, or whether you prefer dark mode. Makes repeat visits smoother.
Analytics Data
Help us see which analysis tools get used most, where people get stuck, and what features need improvement. All aggregated and anonymized.
Marketing Tracking
Let us show relevant content based on your interests and measure how effective our communications are. These are the ones you can decline.
About Essential Cookies
We can't turn off essential tracking files because they're required for the platform to work. These handle things like session management, security tokens, and load balancing across our servers.
They don't identify you personally and expire when you close your browser or after a short period.
Specific Tracking We Deploy
| Name | Purpose | Duration | Type |
|---|---|---|---|
| session_id | Maintains your login session and security verification | Browser session | Essential |
| user_prefs | Stores dashboard layout and display preferences | 1 year | Functional |
| _ga | Google Analytics tracking for usage patterns | 2 years | Analytics |
| filter_history | Remembers your recent search filters and criteria | 6 months | Functional |
| campaign_ref | Tracks which marketing brought you to the platform | 30 days | Marketing |
How Tracking Improves Your Experience
When you log into oracynthelio, functional cookies remember which market sectors you monitor most frequently. Instead of rebuilding your watchlist from scratch, it's there waiting.
Analytics tracking shows us that most Australian investment professionals access our platform between 6am and 9am AEST. That tells us when to schedule system maintenance—late evening when traffic is lowest.
Real example: We noticed through analytics that many users were abandoning the portfolio comparison tool halfway through. After investigating, we discovered it required too many steps. We simplified it to three clicks instead of seven, and completion rates jumped significantly.
Marketing cookies help us avoid showing you information about services you've already signed up for. If you're already a premium member, there's no point promoting premium features to you.
Managing Your Browser Settings
All modern browsers let you control tracking files. Here's how to access those settings:
- Chrome: Settings > Privacy and security > Cookies and other site data
- Firefox: Settings > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Manage Website Data
- Edge: Settings > Cookies and site permissions > Manage and delete cookies
You can block all tracking, allow only essential cookies, or clear existing ones. Just know that blocking functional cookies means you'll need to reset preferences every visit.
Many browsers now offer "Do Not Track" signals. We respect these signals for non-essential tracking but can't disable essential security cookies.
Third-Party Tracking
Some cookies come from external services we use. Google Analytics, for instance, sets its own tracking files to measure site performance. We've configured these services to anonymize IP addresses and respect privacy as much as possible.
If you've embedded financial widgets or charts from other platforms in your dashboard, those may set additional tracking files. We don't control those—they're governed by the respective third party's policy.
When you click on external research links or PDF reports hosted by partner institutions, you may receive cookies from those domains. We recommend checking their individual privacy policies.
Data Retention Periods
Session cookies disappear when you close your browser. Persistent cookies stick around longer—anywhere from 30 days to two years depending on purpose.
Analytics data gets aggregated and anonymized after 90 days. We keep high-level usage trends but delete the connection to individual sessions.
- Login session data: Cleared immediately upon logout
- Functional preferences: Retained for 1 year or until manually cleared
- Analytics tracking: Anonymized after 90 days, trends kept for 26 months
- Marketing tracking: Deleted after 30 days or when you decline consent
Updates to This Policy
We review this page quarterly and update it when we add new tracking technologies or change how we use existing ones. The "Last Updated" date at the top shows when we last made changes.
If we make significant changes—like adding new third-party analytics services—we'll notify active users via email or dashboard notification.
Checking back periodically makes sense if you're particular about data usage. We don't make changes often, but technology evolves and so do our tools.
Questions About Our Tracking?
If something here isn't clear or you want more specifics about how we handle your data, get in touch with our team.